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Picture this: you’re walking through the grocery store trying to check off every item on your list when you get to the line that says “Olive oil.” If you’re anything like me you’re probably looking for 1) the olive oil your parents used or 2) the cheapest olive oil on the shelf. Up until recently, I figured all olive oil was pretty much the same. Turns out I was so wrong!
Why Choose Olive Oil
- Low acidity
- High smoke point (400 degrees)
- Easy to store in a dark and cool place
- Lasts 6 months once opened
Recently I was made aware of the Flavor Your Life Campaign. This campaign is supported by the European Union and Italy and it’s goal is to provide education on authentic extra virgin olive oil from Europe to the American consumer to both empower the consumer in their choices and debunk common misconceptions. When you choose European Extra Virgin Olive Oil (EVOO) you are choosing a product from lands and trees that have been around for centuries as well as purchasing a product that has been through rigorous testing to ensure it means European standards. Not sure if your extra virgin olive oil makes the cut? Look at the label for its country of origin or see if it has the European Union PDO Certification on the bottle. This certification is constantly monitored by third party authorities and ensures that the product was produced, process and prepared in a specific region using traditional methods. To learn more about the flavor of life campaign and to find some great recipes with which to use your extra virgin olive oil visit flavor-your-life.com
After being introduced to the flavor of life campaign I was sent a free sample of real European Extra Virgin Oil from Zucchi. The difference in taste between my usual brand and my Zucchi sample was monumental. My previous brand was always bland– what I thought olive oil was supposed to be. My sample was smooth, light, and even had a hint of sweet. I’ve used it with seafood, veggies, baking and more since trying it. I haven’t used my old olive oil at all since trying my European Extra Virgin Olive Oil. In fact, I have no plans to go back to the same old oil. Have some Extra Virgin Olive Oil tips of your own? Leave a comment below!